New talent moves in at Genero Group, Nic Heslop appointed as the new Commercial Director.

Nic has a wealth of commercial experience working for brands including Cardiff City Football Club for over 15 years and PTI Digital Group which saw him work with clients from the NFL, International Rugby, Premiership Rugby and from the world of Cricket to name a few.

Nic’s arrival as Commercial Director is set to bring a transformative change to Genero, with a focus on the overall commercial and marketing strategy as well as business development in all event production remits; from sports to conferences, awards, virtual events and many more, and as always, maintaining strong client relationships.

“I’m incredibly happy to be joining Genero Group. For many years I have admired the company and what it has achieved. Going forwards, it’s exciting to hear the company’s vision and ambition for growth in the event production space.”

“The team’s commitment to delivering an exceptional event experience truly makes the company stand out from the crowd. Playing an integral role in the company’s future, drew me to the role and I’m excited to be embarking on this next chapter.” - Nic

“We are thrilled to welcome Nic to the team as Commercial Director. With an outstanding track record of implementing strategic vision and dynamic leadership, he will undoubtedly play a pivotal role in driving Genero's growth and ensuring our continued success in the ever-evolving event services landscape." - Pete Leckie, Genero Managing Director

Genero Group is a Welsh based event production company that specialises in concept planning through to event delivery and technical support. With events held throughout the UK and internationally, the company’s reputation is very well regarded.

Genero Group & Cardiff Rugby

We are thrilled to confirm we are extending our long-term partnership with Cardiff Rugby for another 3 years until 2026, making our working relationship span well over a decade now, with the hope to support for many more to come.

Although Genero Group produce events Nationally, there is something special about supporting local Welsh rugby, the match days and atmosphere they bring are always great to be a part of too.

“Our services vary from seamless audio and visual support, impactful set and stage design, impressive speaker bookings, and technical support, providing stress-free solutions while retaining creative flair. We have been proud to work with Cardiff for more than a decade professionally but that intrinsic link goes much deeper with many of the team, including myself, lifelong supports. We are passionate about the club and hope to support Cardiff and the Arms Park for many years to come.” - Pete Leckie, Managing Director at Genero Group.

It’s an honour to be able to support the Blue and the Blacks through match day event services including hospitality and event production, working at Arms Park is always a pleasure.

Cardiff Rugby Chief Operating Officer, Rhys Blumberg, said: “We could not be happier to extend our partnership with Genero for another three years. Not only are they a market leading company within the events and production industry but they are passionate about the club and always go above and beyond.

“They are an invaluable part of our wider Cardiff Rugby family, allowing us to stage top class events each and every year, whether in one of the Arms Park lounges, the hugely popular marquee or at other venues we utilise. The service is always fast, professional and consumer-driven. We look forward to continuing our partnership with Genero and continuing to innovate in this space.”